EXPERT EMAIL STRATEGY for HEART-LED BRANDS
Email marketing that engages, connects, converts, and pulls at the heart, in a tone that feels like you.
Grow and Convert
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Connect with Heart
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More Time and Peace
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Welcome to The Wandering ButterflyMY OFFERINGS & SERVICES:
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STRATEGY
With the right strategy… everything flows. There’s a natural pace and rhythm to your messaging and marketing, and your people feel it. Automations? Easy. Messaging? We’ll make it sound so you. ESP’s? With stress-free setups and automations that actually make sense… we’ll get things on track. Funnels? I’ll map it out like a GPS for your sales—no more wandering in email-land. And those crickets? Yeah, we’re turning them into clicks.
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COPYWRITING
With the right partnership… your message comes to life. When you work with someone who is easy to work with, speaks with your authentic voice, and understands your ideal client, you can rest easy knowing the automation is working for you… even while you are by the pool, drink in hand. Nurturing trust and building relationships with your people, on autopilot… is priceless. Hiring someone who understands how people think, and why they buy is key to messaging that connects… and converts.
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TECH & DESIGN
With the right systems… your marketing is working for you…while you live your life. When you have someone handling the backend for you, it frees you up to focus on what you do best.. and to breathe a little. Tech stuff? I’ll handle it—think smooth setups, clean integrations, and never having to deal with a scary dashboard again. Design? We’ll keep it pretty and purposeful, with emails that look good, align with your branding and message… and actually get clicks. You just bring the vision—I’ll bring it all together.
Overwhelmed by email marketing?DON’T WORRY, I’VE GOT YOU.
Email doesn’t have to be scary—or take over your life. In the right hands… it’s magical, transformative, and moves people. It’s a journey, a conversation, and always… an inspiration. If you feel overwhelmed… don’t. It doesn’t have to be this way:
Feeling like there isn’t enough time in the day? You want more time to focus on what you do best… and life. You’re changin’ the world, one fabulous person at a time—but this is more than that for you. You’re on a mission to build your dream life, too. You didn’t get into this to have it consume your life; you got into it to have more life. More time for you… and your family. When you partner with me, you’re becoming besties with a co-pilot who translates your unique voice, mission, and “secret sauce” into words that move your people to think, feel, and most importantly… act.
Struggling with engagement, traction, and momentum? There’s a burning in your heart for what you do. A drive that motivates you every day to connect, encourage, teach… and heal. You wake up energized and move through your day with purpose and integrity. You’re killin’ it… building your creative offerings, designing, consulting, coaching, dreaming… doing your thing. The last thing on your mind, and to-do list… is emails. But email marketing is SUPER important. When your efforts don’t pay off in engagement and growth… it can be a soul-crusher. The good news? You don’t have to go it alone.
Lost in email ESP-land? Wanna just make the ride stop spinning so you can get off? It doesn’t have to be this way. If you’re totally stuck trying to figure out automations, segmenting (and what is this “tag” game the ESP keeps trying to play with me?), don’t even stress… I’m here! If trying to figure it all out and getting nowhere is giving you ‘throw the laptop’ energy, it might be time to partner with a bestie who can see your vision… and bring it to life in a strategy and game plan that moves you forward. Don’t let your email game be quieter than a library on a Friday night. Let’s do this!
YOU CAN HAVE:
Email copy and strategy that is well-researched, full of personality, and sounds like you and your brand.
Growth in your business without sacrificing more of your life… or your values.
Confidence, knowing that you have a partner who gets you and aligns with your vision… and your heart.
Freedom and time to work on what you do best, or grab coffee with your bestie.
Peace, because you can focus on what you love to do, instead of what you dread doing.
I’ve got your back.
Hi, I’m JenEmail marketer and founder of The Wandering Butterfly
Email is a beautiful conversation, where you can get cozy with people, like two friends chatting over lattes, extra cold foam… obvs. The strategy behind building relationships and guiding people on a journey to the right products and services for them… is really special.
That’s why I’m here, and why I love email.
Hate writing emails? That’s where I come in.
Spinning your wheels trying to figure out automations? Let me at ‘em.
Not sure how to master your messaging? Leave it to me.
ESP’s making you wanna throw your computer at the wall? Been there, let me save you a trip to the Apple Store.
Lost in the dark in funnel-land? I got a headlamp, we’re good.
Through well-planned strategy and timing, we’ll nurture and grow your audience, increase engagement and sales, and grow your brand. You’ll know what’s working… and what’s not. We’ll target the right people at the right time with the most impactful messaging, and get you connecting… on autopilot.
My specialty is mixing sales psychology with a dash of expert messaging and a pinch of love for your awesome product or service. Let’s create a conversation with your people that moves them, inspires them, and turns them into customers… and loyal fans.
When you hand over your email marketing to a pro like me, it frees you up to do what you do best… or to kick back poolside, margarita in hand.
How awesome would that feel?
it's time to rock your email strategyEMAIL SERVICES SO GOOD…
your sales might need a seatbelt.
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A La Carte Email Services
NEED A HAND FOR JUST A DAY OR A ONE-OFF PROJECT? I’VE GOT YOU!
I OFFER COPY, DESIGN, AND/OR TECHNICAL SERVICES.
Welcome Sequences: $1,200 - $2,400
Nurture/Thank You Sequence: $400 - $800
Post Purchase Follow-ups/Cross-sell Sequences: $200 - $400
Abandoned Cart Sequence: $600 - $1,200
List Cleaning: $500
Opt-ins, Freebies, E-Books: $200 - $2,000
Coaching — Gain clarity, direction, and peace: $197/HR
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Full Service Email Marketing
YOU DO WHAT YOU LOVE, I’VE GOT THE TECH, DESIGN, COPY… AND STRATEGY.
Package A:
Backend maintenance (hygiene, segmentation, etc.)
Content calendar creation
Write, design, strategize, & plan (segment, schedule, & deploy) 4-5 email broadcasts and 1 flow per month
Track analytics & metrics and receive a customized report at the end of each month
Professional editing
Audience/market research
Price: $2,500+ per month
Package B:
Everything included in Package A, PLUS…
Audit email marketing efforts and activity
Write, design, strategize, & activate up to 2 flows per month
Update up to 2 flows per month
Detailed segmentation strategies
Properly format CSVs and upload new subscribers as needed
Price: $4,000+ per month
Package C:
Everything included in Package A & B, PLUS…
Write, design, strategize, & plan (segment, schedule, & deploy) 4-5 additional email broadcasts per month (total of 8-10 per month)
Price: $6,000+ per month
DON’T SEE WHAT YOU’RE LOOKING FOR? BUNDLES ARE AVAILABLE. BOOK A CALL TO CHAT ABOUT CUSTOM OPTIONS!
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Email Platform Migrations
MOVING? GIRL… IT’S A HOT MESS EXPRESS. I’LL DO THE HEAVY LIFTING
Moving ESPs can be scary, but fear not… I’ve got you covered. I handle your migrations completely—clean, formatted, and uploaded to your new home, hassle-free… zero drama involved.
If you’re moving, I’ll drive, unpack, and put it all away… and then we’ll grab coffee.
FULL MIGRATIONS: $1000+
OUR MISSION
I specialize in messaging that touches hearts, inspires souls, and creates ripples that go on forever. Imagine… connecting with your people automatically, growing your client list organically, building connections and trust… AND making sales.
testimonialsLOVE FROM MY business besties
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Jen’s business coaching and email marketing strategy gave me clarity, direction, and peace in where I wanted to take my business.
"I am a small business owner, and while I love growing my business, I had no idea how to attract my customers with the right messaging and strategy, and email marketing was intimidating. Jen mastered my voice, and knew how to speak to my client base authentically… and from the heart. Working with her gave my email strategy momentum, branding, and results. My bookings increased, and I couldn’t be happier. I can’t thank her enough for her expertise! She is so easy and fun to work with. I wish I had done this sooner!”-Gabriela Marquez Ruiz
Owner of GM Glam Skincare and GM Glam Artistry
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I’m so grateful for Jen's coaching and expertise. The experience really felt more like a conversation with a good friend.
“Jen came into my life as a coach at the best possible time. I felt stuck, and honestly couldn’t see outside of my current mindset. In the first few conversations with her, I already felt so excited and optimistic about where I was going with my business. She had new perspectives that opened up my mind to opportunities I had no idea even existed. I’ve since explored turning my artistic side hustle into a legit business. If you’re thinking about working with a business coach, I cannot recommend her enough. Her business and email marketing strategies are so helpful in gaining clarity and momentum. You will not regret it and I guarantee you will also make a lifelong friend in the process.”
-Melissa Heredia
Artist
View My
PORTFOLIO
Automated Welcome Flow (1st Email)
Automated Thank You Flow (2 Emails)
Automated Cross Sell Email
Expand your business and get more time back… with someone who specializes in the art of email strategy
Take a peek at some of the possibilities when we work together to grow your business… and nurture your people